What We Do

Compliance plus strategy—delivering accurate filings and clear guidance for smarter decisions.

Ascent’s founder – AJ Goyal, CPA – attended a global Tier 1 College — the University of Illinois at Urbana-Champaign — earning his Bachelor’s degree & finished an MBA at their Chicago campus.

His career began at Ernst & Young – a global “Big 4 Public Accounting Firm” where he gained deep technical expertise working the gamut from billion-dollar publicly listed companies such as Canon, down to privately held real estate organizations with revenues of $10M and up. There, he handled everything from AR analysis to SOX Testing of Internal Controls, building a strong foundation in financial reporting and tax compliance.

AJ later rotated through major real estate companies, including Pulte Homes and Jones Lang LaSalle, where he mastered complex corporate accounting topics such as parent–subsidiary structures, depreciation strategy, tax savings optimization & international transfer pricing.

Leveraging this experience, AJ founded Ascent Tax & Advisory, a CPA practice
delivering high-impact tax strategies to help investors & owners save thousands of dollars, in an ethical manner. He combines deep fluency in 1040, 1120, and 1065 returns with sophisticated modeling for real estate investors, entrepreneurs, and high-income families seeking to maximize legitimate deductions and long-term wealth.

Whether supporting a growing business, optimizing a rental portfolio, or planning multi-generational wealth strategies, AJ brings clarity, creativity, and rigor to every engagement.